(Earn millions with Sujimoto)
Prospecting for new real estate clients can be time-consuming. However, if you want to make money in real estate, it is an essential part of the job. Imagine if you could cut down on the amount of time you have to spend searching for new clients : because you receive a direct link to new leads, or because the clients come directly to you. If that sounds too good to be true, you are seriously underestimating the value of real estate referrals. In conjunction with other prospecting efforts, referrals can contribute big time to the growth and overall success of your business.
However, you can’t just expect the real estate referrals to come flying in without you putting in a little effort. Read on to learn what you must do to build and sustain your referral business.
Be really good at your job
Current and past clients and other contacts will not refer you to their family, friends, and acquaintances if you do a terrible, or even just mediocre, job. You must provide consistent and excellent services and be committed to giving your best to your clients each and every day. It takes more than just a winning personality; you have to go above and beyond to meet clients’ needs.
When you start to work with new real estate clients, ask them what they expect from you and the process, and do everything in your power to meet those expectations. Perhaps most important, though, is that you keep clients’ expectations in check by being honest with them about the market, their budget, and what you can realistically do for them. If you let them believe the impossible is possible, they will be disappointed in you and the experience. That is no way to gain real estate referrals.
Set referral goals
While it certainly takes time to build real estate referrals, you should decide how many you want to obtain each month or year. Setting a goal will ensure that you continue to make them a priority.
Admittedly, as a new agent, figuring out that goal can be difficult, so talk to other agents about their own experiences to establish a benchmark. As you gain experience, you will be able to set more realistic goals for future periods, so be sure to monitor and document your referral numbers—and the results of each referral. more
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