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500 years ago, one of Europe’s most powerful families emerged neither from a royal house nor from a dynasty of military conquerors. Yet kings depended on their fortunes, popes emerged from their bloodline, and the greatest artistic minds of the Renaissance found patronage at their doors. THE MEDICI FAMILY.
They were a formidable dynasty of bankers, rulers and patrons of genius who understood that, just as in the game of chess, armies could conquer cities, but the true architecture of power lay in the extraordinary foresight to transform wealth into citadels of civilisation that would conquer the imagination of the world and command the admiration of generations yet unborn. Among the children of Cosimo the First, ruler of Florence, were Isabella and her younger sister, Lucrezia de’ Medici.
Five centuries later, it was as though the spirit of Renaissance Florence had reawakened on the Atlantic coast of Africa.
In the most expensive square metre of Lagos, Nigeria, the audacious vision of Sujimoto has given the illustrious Lucrezia de’ Medici a magnificent new home: Banana Island’s most gossiped-about fifteen-storey tower, the island’s tallest and most luxurious private residential landmark, crowned by two of Africa’s finest penthouses, where homeowners have begun taking possession, offering its early investors the prospect of rewards far greater than the pain of waiting.
Yet Lucrezia, for all its magnificence, was built for the privileged few who would call it home. Its 4-bedroom maisonettes, spanning approximately 600sqm, were conceived for the 0.1% of the 1%. Isabella, however, opens ownership to a far wider circle. One need not acquire a residence of such scale: for $150k, an investor can own a 45m² Deluxe hotel suite, with projected annual rental income of up to $30,000.
The architectural wonders of Renaissance Florence had given the world a reason to visit. That distinction has inspired an even greater ambition for us at Sujimoto. The idea was to create not only an exceptional place to live, but also a destination so extraordinary that people would cross continents for the privilege of experiencing it.
Our vision was inspired by the cultivated magnificence of Renaissance Florence and Isabella de’ Medici, a woman of formidable intellect, exquisite taste and uncommon devotion to the arts. She embodies the refinement at the heart of our most audacious hospitality vision: ISABELLA DE’ MEDICI BY SUJIMOTO, a 49-storey architectural landmark conceived to become sub-Saharan Africa’s tallest and most luxurious hotel. Our ambition is uncompromising: to rival Four Seasons in luxury and impeccable service, while showcasing the warmth, elegance and graciousness of African hospitality.
A YEAR FROM HELL. A HOTEL CLOSER TO HEAVEN.
It took Sujimoto twelve years to build its name. But the last twelve months reminded us that ambition is an expensive mistress. She develops an appetite for the finest things and remembers every promise long after the courtship is over. At Lucrezia, her taste for imported quality and uncompromising craftsmanship came at an ever-heavier price through a season of relentless adversity. Yet however demanding her tastes, they could never outweigh our most sacred obligation: to honour our word to those who had entrusted us with their homes.
We drove 112 piles into the earth beneath Lucrezia, laying a foundation intended to endure for more than a century. Yet not one could anchor the exchange rate. Nor could they shield us from excessive borrowing, and mounting obligations that shook our investors’ confidence. We had engineered the building to withstand extraordinary pressure, but had not given its financing the same margin of safety.
From Zero to Hero makes a magnificent story when told from the comfort of success. It seldom tells of creditors demanding answers and homeowners awaiting their keys. Their doubts were justified. They had purchased homes, not explanations for our difficulties. Some mistook our hardest trial for our last. We have tasted the glory of victory. We have also drunk from the bitter cup of adversity.
Years of preparation could not shield us from government policy hurdles, unforeseen changes and mounting costs. Lagos is filled with abandoned projects; faced with the pain we endured, others might have walked away. But our word was not ours to abandon. We bore the burden, stayed the course and brought Lucrezia to completion.
We have learnt our lessons, at a price too great to forget. We cannot dictate the fortunes of an economy, but we can exercise greater discipline over our own. At Isabella, that means prudent borrowing, commitments matched to available funding, financial security safeguards at every construction milestone, and rigorous risk assessment and mitigation.
NOT ANOTHER HOTEL. ANOTHER REASON TO FLY TO LAGOS.
Forty-nine storeys may command a skyline; only extraordinary experiences create a destination. Entirely wrapped in a sculptural KRION façade inspired by the drapery of Renaissance Florence, Isabella will feature a magnificent lobby aquarium designed to be Africa’s largest hotel-lobby aquarium, a thirty-fifth-floor hanging infinity pool, a first of its kind on the African continent, international dining, luxury boutiques, wellness sanctuaries, a private cinema, casino, billiards lounge and elevated sky bar, among other exceptional attractions.
To the grand hotels of Victoria Island, we offer our compliments and a little advance notice. When Isabella opens her doors, five-star luxury as we know it may have to pack its bags and leave.
Yet redefining hospitality was only half our ambition.
THE WORLD WILL CHECK IN. THE PIONEERING FEW WILL OWN THE ROOMS.
But our ambition extended beyond creating a magnificent establishment for the world’s most discerning travellers. For generations, grand-hotel ownership has remained the preserve of powerful institutions and individuals of extraordinary wealth. We envisioned something more audacious: a pioneering cadre of private investors, each possessing the distinction of owning an individual hotel suite, for personal enjoyment or participation in a professionally managed rental pool. Why should the world merely come to Isabella to book a hotel room when a pioneering few could own the very rooms the world will come to book?
For the pioneering few, ownership of an Isabella hotel suite begins at $150k. By groundbreaking, the price is scheduled to rise to $210k, a $60,000 difference for those who wait. Founding investors enjoy the distinction of having their hotel suites named after them, alongside 21 days of annual personal use through the managed rental pool. At a projected rental yield of up to 20% p.a., a $150,000 suite offers up to $30,000 in potential annual income, against the conventional 6% returns in traditional real estate. Beyond recurring income lies an even greater prospect: up to 300% projected return on equity at completion.
An early investor in our Lucrezia project acquired a four-bedroom maisonette for approximately ₦650 million; today, buyers are offering ₦5 billion for that same unit. That is about 800% ROI in five years. Isabella’s early-bird pricing will move from $150,000 at pre-launch to $210,000 at launch, potentially reaching $300,000 as construction advances, $400,000 near the upper floors and $600,000 upon completion.
Of course, there will be doubting Thomases. Nigeria has a generous supply of them, and enough unfinished developments to justify their scepticism. Some will wait for the foundations, others for the tenth floor, a final congregation until the last lift reaches the forty-ninth. Who can blame them? But the certainty that comes with seeing is sometimes accompanied by the considerable price of believing late.
For if Lucrezia taught us the extraordinary price of building against the odds, Isabella must demonstrate not merely how to dream on a grander scale, but how to deliver with greater foresight, carrying our investors along every step of the journey, from groundbreaking through delivery and into hotel operations.
For more than a decade, the Spirit of Possibility has carried us across distances once thought unimaginable. Yet possibility alone cannot honour an obligation. It takes Grace to confront our shortcomings, Grit to correct them and Integrity to see every promise through. Five centuries after the Medici helped make Florence a city the world still travels to experience, our ambition is to give Lagos another landmark worthy of that same enduring desire.
Dr. Sijibomi Ogundele is the Group Managing Director of Sujimoto, the Czar of Luxury Real Estate Development, and the mastermind developer behind the renowned Giuliano. Our other audacious projects, such as the most sophisticated building in Banana Island, LucreziaBySujimoto, the grandiose Sujimoto Twin Tower, the tallest twin towers in Africa; the regal Queen Amina by Sujimoto, a monument to royal affluence; the magnificent high-rise LeonardoBySujimoto; and most recently, Isabella de’ Medici by Sujimoto, a monument to Renaissance grandeur, conceived to become Nigeria’s tallest and most luxurious hotel, offering private investors the distinction of owning individual hotel rooms at an uncommon entry price. Together, these and other projects reflect Sujimoto’s ambition to leave an indelible imprint on Nigeria’s skylines, a testament to its unrivalled mastery of modern-day engineering.