British luxury automobile brand
Bentley announced its first-ever venture into NFTs in September when they release their limited edition Genesis NFT.
They will be introducing a one-time NFT drop on the carbon-neutral Polygon network, and there will only be 208 pieces.
The number 208 has special relevance to Bentley as it is the top speed of its fastest Grand Tourer – the Continental GT Speed.
It also represents the total production run of the iconic R-Type Continental of 1952, the car that inspired the modern Bentley design DNA.
The genesis Bentley NFT will be a unique artwork created by Bentley Design and will offer access and exclusive rewards to holders.
The NFT is the beginning of a long-term approach to expand and enhance Bentley’s ownership in the Web3 ecosystem.
“Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Meta-verse.
We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets” says Alain Favey – Bentley Member of the Board for Sales and Marketing.(Luxury Update)